Atlantic Acura Privacy Statement
2. What Personal Information Do We Collect?
We collect and aggregate personal information that you may provide in completing your transaction(s) with us, which may include your contact information, information from and about your transactions with us, and other information from the devices or accounts you use to interact with us.
Here are some examples of personal information we collect:
Technical device information: We also automatically collect personal and technical information from the devices you use to connect to our website, using cookies, pixels, proximity beacons and other location-based technologies, and other digital markers. This information may include your IP address, unique device identifiers, geolocation, browser type, internet service provider, hardware model, operating system and application version. When you use or interact with our website (including any mobile applications), we may also record certain information and store it in log files, including location information, referring and exit pages, time and date stamp, search terms clickstream data and other behavioral information. Some or all of this information may constitute personal information if we can use it to personally identify you. In some situations, you may be able to configure your browser or device settings to control what information we collect. For more information on how we may collect and use this information to market to you, please see Section 4 of this Policy – Online Information and Targeted Advertising.
Career information: We receive and may store personal information provided to us when you apply for employment with us or any of our affiliated companies, if applicable. This information may include your name, educational and employment background, contact information, job qualifications and skills, and jobs for which you may wish to be considered. You may choose to provide additional information, such as your resume or CV, employment references, and salary requirements. Your provision of this information in connection with seeking employment at Atlantic Acura (or its affiliates) is voluntary and you determine the extent of the information you provide. Your decision not to provide such information may affect Dealer’s ability to consider you for employment. This information is not shared except as necessary for establishing, managing or terminating an employment relationship.
Communications and interactions: If you email, call, chat online, visit or otherwise interact with us, we may collect the information you provide during those communications, such as the content of your comments, complaints, feedback and inquiries.
3. How Do We Collect Your Personal Information?
In most cases, we collect information about you when you provide it to us or our related companies, agents, or service providers. We collect your personal information from your purchase, lease or service transactions, other interactions with us, and from publicly available sources. We also automatically collect technical information when you visit and interact with our website, mobile and online services. We collect personal information when you purchase, finance, lease, repair your vehicle, or otherwise complete a transaction for products or services from us; through customer service surveys or contests; when you make customer service inquiries; when you interact with us in other ways; or when we respond to your requests for information. We also collect information that you provide during visits to our Dealer premises or our websites, social media pages, or other online resources. This may include information about the products and services offered by us and in which you may be interested, your contact information (such as phone number, home and email address, etc.) and language preferences, and contest or promotional entry information. We also collect information relating to your service transactions with us, including any information you provide to book a service appointment through our service department or the customer portal we make available to you on our website. To better understand your needs as a customer and improve the provision of these products and services offered to you by us, we may occasionally send you customer surveys which could ask you to provide information regarding your customer experience, personal preferences, and lifestyle demographics.
4. Online Information and Targeted Advertising
When you engage with us online, we use tracking tools to collect information about your use of our website, social media accounts and your online activities, so that we can better understand your interests and marketing preferences and provide you with interest-based advertising most relevant to your activities and interests. You can take preventative steps if you do not wish to receive interest-based advertising from us. We believe that personalized, interest-based advertising is more helpful and relevant to you. We use the information collected from our website(s) and other unaffiliated websites to better understand your preferences as an actual or potential customer, and to improve your access to our products and services most relevant to your displayed activities and interests. Atlantic Acura and its third-party service providers (i.e. our advertising partners and analytics providers) may use tracking tools such as cookies, pixels, proximity beacons and other location-based technologies, and other digital marker technologies to collect information about your online or mobile activity over time and across our websites, social media sites and unaffiliated websites. These digital marker technologies often involve a small text or image file that a website places on your computer to identify the program you are using (web browser, email client, etc.), or to determine when you have opened or interacted with a promotional communication from us. Atlantic Acura and its analytics providers may use the information from digital markers to store any preferences that you select; improve the performance of our online or mobile offerings and make them faster and easier for you to navigate; and also to help us understand how you respond to promotional communications. Dealer and its advertising partners may use this information to deliver future personalized Dealer advertisements to you via certain advertising networks, even when you visit non-Dealer websites, or when you may be able to take advantage of a special offer when you are in the vicinity of our dealership. We may also use third-party social networking platforms (such as Facebook, Google, YouTube, Twitter, Instagram, etc.) to show you interest-based advertisements based on your interactions with us, and to measure how you interact with those advertisements. We may do this by using tracking tools such as cookies, pixels, beacons, or by using targeted advertising features developed by the social networking platforms that you use. If you would like more information, we recommend that you visit and review the advertising and privacy policies of your social networking platforms. You may be able to configure your browser or device settings to control what information we collect. Most browsers can be configured not to accept cookies, and detailed instructions are usually available online or from the developer. However, this may prevent you from having access to certain functions and services on our websites or other online or mobile services. You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our emails and performed certain functions with them. There are some additional technological means that will help you limit advertising networks tracking your website activities in order to deliver personalized advertising content to you. Deleting browser cookies can remove your opt-out preferences, so you should use these tools periodically to ensure that your preferences are up-to-date. To register your preferences with participating online advertising networks, please visit the following sites:
- Digital Advertising Alliance (DAA) of Canada: Understanding Online Advertising
- DAA YourAdChoices: DAA WebChoices Browser Check
- Network Advertising Initiative: Opt Out of Interest-Based Advertising
If you would like to limit social network advertising, please adjust your social network advertising settings or use opt-out features that may be provided in the social network advertisement. Note that if you register your preference to opt out from personalized advertising with all the networks referred to above, you may still receive online advertising from us on other websites or applications, but these ads will not be personalized for you based on your interests.
5. How Do We Use Your Personal Information?
We may use your personal information for the particular reason it was collected, and also to market our products and services relating to your transaction with us, administer your account, or to offer you other products and services.
We may use your personal information to:
(a) complete your credit application and verify your information;
(b) enter into and perform your transactions for the use, purchase, finance, lease,
or repair of products and services offered by us and our service providers;
(c) respond to your inquiries and requests as a customer or potential customer (e.g. to set up a test drive or a service visit);
(d) maintain our customer service records;
(e) advise you of any warranty, product recalls, customer service campaigns, or customer notices regarding your products and services;
(f) better understand your needs and preferences as a customer or potential customer based on your usage and feedback, so that we can improve our operation and administration and the products and services we offer;
(g) market products and services to you, including sending mailers and performing targeted personalized marketing based on your information, vehicle service history and interests;
(h) administering contests and promotions that you have entered;
(i) respond to your comments or requests for information;
(j) perform market research, and aggregate your data in a non-identifiable form to analyze trends, develop reports;
(k) protect against fraud or error;
(l) enforce our legal rights and compliance with our terms and conditions;
(m) meet legal and governmental obligations;
(n) meet internal business purposes; and
(o) fulfill other purposes we may identify at the time of collection.
6. How Do We Share Your Personal Information?
7. Your Consent and Marketing Messages
We may send you promotional emails, text messages, phone calls or other messages from time to time. You may receive emails, texts, or other electronic marketing messages from us if you have:
(a) provided us your express consent to receive these messages;
(b) recently purchased or leased a product or service from us, entered into a contract with us or some other form of business relationship with us;
(c) requested information from us; or
(d) applicable law otherwise permits us to send marketing messages to you.
You may receive telemarketing calls from us if you have an existing or recently expired agreement with us for a product or service, or some other form of business relationship with us, or have provided your express consent to receive autodialer calls, and have not requested to be removed from our internal (or the National) Do-Not-Call List within the time period in which we must update our records. You may unsubscribe from any of these kinds of promotional messages at any time by contacting us via Section 9 below. In some circumstances, Canadian laws may permit us to contact you via email, text, telephone or other means, even if you have not provided your consent or have already unsubscribed from our electronic or telephone marketing messages. For example, this could happen in the context of a product recall, a leasing notice, a warranty message, or an informational update about a product or service you obtained from us.
8. Protection of Your Personal Information
We maintain and safeguard your personal information using reasonable security standards. We will delete your personal information when it is no longer necessary or relevant, subject to legal retention requirements. Your personal information may be stored and processed inside or outside of Canada. We maintain safekeeping protocols, including the use of data security standards, to preserve the confidentiality of your personal information and ensure that it is only used for the purposes that we have identified. Please be aware though that, despite these efforts, no security measures are perfect and no systems are impenetrable. We regularly review our collection, storage, and processing practices to prevent unauthorized access to our systems. We restrict access to your personal information to only those staff members, affiliates, and service providers who require that information to carry out the identified purposes, and anyone with this access is subject to strict confidentiality obligations. Please note that you are solely responsible to maintain the confidentiality of any password(s) relating to your ownership and use of products and services offered by us. Your privacy can be enhanced by using suitably strong passwords that are not reused on other sites. If you believe your password has been compromised, you should change it immediately. We retain your personal information only as long it is reasonably necessary or relevant for the purposes identified when you provided the personal information, for any new purposes identified and to which you have consented, or as required by law. Your personal information may be stored and/or processed or otherwise used by or on behalf of Atlantic Acura both inside and outside of Canada. If a Dealer service provider is located outside Canada, your personal information may be processed and stored in a country that has laws that are different from those in Canada, and where the government may be able to obtain disclosure of your personal information under those local laws. At present, Atlantic Acura, Acura Canada, and their service providers may store, process, or otherwise use your personal information in Canada, the United States, and Japan.
9. Questions About Your Personal Information
You can contact us at any time to discuss or update your personal information that we have on file. We will make best efforts to ensure that your personal information is accurate and up- to-date. If you wish to access or correct your personal information or to advise us not to use your information for sales or marketing purposes, you may contact us at 902-457-1555 from Monday through Friday 9 am until 5 pm. You can also unsubscribe or withdraw your consent to receive commercial electronic messages at any time using the unsubscribe method provided in the communication or by contacting us at the number above.
General Manager: Brian Hill at
30 Bedford Highway
Attention: Brian Hill
Phone number: 902-457-1555
January 1st, 2018
Because Atlantic Acura and D2C Media value their users and their concerns about privacy, the companies engage in consistent information practices and use their best efforts to make clear disclosures regarding our privacy practices.
1.0 Types of Information Collected:
When you consult our website, we do not collect any personally identifiable information such as your name, address, telephone number, social insurance number, billing and shipping information, credit card information or your email address unless this information is voluntarily provided.
In certain cases, we may require some personal information such as your name, address, telephone number and email to:
In order to provide some of our services, we may also need to collect the following types of non-personal information:
- Cookies - When you visit a site owned by Atlantic Acura, D2C Media or one of our partner sites, we send one or more cookies to your computer and also deliver cookies supplied by related third party services such as Google Analytics, Google Adwords and Facebook. These cookies contain identification information that enables us to see how our users are interacting with our services, to target our users with relevant offers, to learn about their navigation history on our site, and helps us to streamline their experiences. Cookies also let us know about repeat visitors to our site, or to any D2C Media partner site, and if we are delivering quality products and services.
- Log Information - Each time you use our services, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request, the pages visited and one or more cookies that may uniquely identify your browser. This information may be shared with other dealers within the D2C Media network in order to better understand your needs and respond to your requests. This information will not, however, be shared with any dealers that you have not previously contacted.
- User Communications - When you send email or other communication to Atlantic Acura or D2C Media, we may retain your communications in order to process your inquiries, respond to your requests and improve our services.
- Affiliated Sites - We offer some of our services in connection with other web sites. Personal information that you provide to those sites may be sent to Atlantic Acura or D2C Media in order to deliver the service. We process such information in accordance with this Policy. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies.
- Links - Atlantic Acura or D2C Media may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our customized content and advertising.
As required, we may combine your account information with other information from Atlantic Acura or D2C Media services or from third parties such as Google Analytics, Google Adwords and Facebook in order to improve the quality of our services. For certain services, we may give you the opportunity to opt out of combining such information.
If you would like to opt-out of the Google Analytics or Google Adwords Advertising Features, including through Ads Settings, Ad Settings for mobile apps, or any other available means, you can consult the following link to access Google Analytics' currently available opt-outs for the web. You can also access one of the following resources to provide you with additional information on third-party tracking and how to opt out: Google Advertising and Privacy page, Google Settings, Digital Advertising Alliance page.
2.0 Use of Information Collected
- when we have your permission;
- for auditing, research and analysis in order to maintain and improve our services;
- to ensure the technical functioning of our network; and
- to develop new services.
Please note that we may also share information in the event that we are asked to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims, or as otherwise permitted by law.
In addition, we may share with third parties certain pieces of aggregated information, such as the number of users who searched for a particular vehicle model, for example, or who have clicked on a particular advertisement. Such information does not identify you individually.
To withdraw your consent and no longer allow Atlantic Acura and D2C Media to manage your personal information, please fill the communication preferences form.
3.0 Sensitive Personal Information
When you sign up for a particular service that requires registration, we may ask you to provide Sensitive Personal information. We will not collect or use Sensitive Personal information (which includes information we know to be related to confidential medical information, racial or ethnic origins, political or religious beliefs or sexuality and tied to personal information) for purposes other than those described in this Policy and/or in the specific service notices, unless we have obtained your prior consent.
You can decline to submit Sensitive Personal information to any of our services, in which case Atlantic Acura and D2C Media may not be able to provide those services to you.
4.0 Information security
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.
We restrict access to personal information to Atlantic Acura and D2C Media employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.
5.0 Changes to this policy
This Agreement will be governed and interpreted in accordance with the laws in effect in Canada and in the province of Quebec and the competent courts of Montreal will have exclusive jurisdiction over any proceedings. This Agreement, and any modifications thereof, constitutes the entire agreement between the parties with respect to the subject matter hereof.
This Agreement has been drawn up and executed in the English language at the request of the parties. La présente convention a été rédigée et exécutée dans la langue anglaise à la demande des parties.