It’s safe to say that automakers’ stance on electrification has changed significantly in recent years. The rapid rise of fully electric vehicles has prompted some brands to skip hybrids and plug-in hybrids altogether, transitioning directly from gasoline to electric power. Acura was one such brand—until now.
Like many others, the Japanese automaker has realized that electrification has moved too quickly. As a result, Acura has decided to introduce hybrid powertrains into its lineup while also reassessing its electrification goals.
Ironically, Acura has already offered hybrid-powered models in the past, including the MDX SUV and the large RLX sedan.
Initially, the automaker’s goal was to have 60% of its lineup consist of fully electric models by 2030. However, that target has now shifted to 60% of electrified models, which includes hybrids. In my opinion, this is a far more realistic objective than the previous one.
Currently, Acura does not offer any hybrid models. Fortunately, Honda has several, including the Civic, Accord, and CR-V, not to mention the new Prelude, which will be available exclusively as a hybrid. This means Acura could adopt these powertrains for some of its vehicles in the near future. In fact, it would be relatively easy for Acura to modify the Integra’s assembly line, as the car is essentially an upscale Honda Civic.
Acura enjoys an excellent reputation in the automotive industry and is a brand I often recommend to buyers. In my opinion, the decision to reintroduce hybrid powertrains into its lineup is a smart move for the Japanese automaker. I wouldn’t be surprised if Acura’s popularity rises significantly once hybrid options become available.
Jean-Sébastien Poudrier
